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Linkgyûjtemény - E-marketing |
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- CRM
- Reklám
- e-mail marketing
- Building digital brands- In one industry after another, aggressive Internet upstarts are putting established brands at risk, creating very strong brand recognition and enjoying explosive visitor growth (Exhibit 1). The reason may have less to do with the established brands themselves than with their managers.
- Digital marketing to outgrow online advertising- The good news for online advertising is that a rebound is on the way, but so is increased competition from other forms of digital marketing. Jupiter Media Metrix predicts that total spending for online advertising will reach US$15.4bn in 2006, while spending on digital marketing will reach US$19.3bn the same year.
- E-fluentials- A hatékony PR olyan, mint a vízbe dobott kő: Az információk egyre nagyobb és nagyobb körben terjednek szét. Nem mindegy azonban, hová is dobjuk azt a követ...
- Egyéni tömegmarketing- A sokat emlegetett perszonalizáció az e-marketingesek egyik nagy reménysége. Sok azonban a bizonytalanság a körül, hogyan valósulhat meg a személyes jelleg az interneten? Valóban más módszereket kínál-e az on-line marketing, vagy az Internet csak egy újabb médium?
- Is the future now for one-to-one marketing?- It has been over a decade since one-to-one marketing was first envisioned as the ultimate marketing tool, and many obstacles remain before widespread implementation becomes a reality. But the technology necessary to create a true one-to-one world is coming online, and companies are now beginning to wrestle with the strategic issues it raises.
- Marketing to the Net's Future Means Marketing to Youths- Marketers who want to capitalize on the future of the Internet must take advantage of the more than 65 million youths between the ages of 5 and 17 with Internet access at home and their $60 billion in disposable income, according to Datamonitor.
- Nagy márkák a neten- A gazdaság működése gyakran nehezen kiszámítható. Egy éve világosan látszott, hogy a megszunő, vagy kieső dot-com cégek miatt nehéz helyzetbe kerülnek a hirdetésekből élő weboldalak. Most úgy tűnik, hogy a kezdődő recesszió miatt a hagyományos nagy cégek marketingesei is egyre szívesebben fordulnak az internet felé.
- P2P- Új fogalom az interaktív marketing világában: P2P azaz peer-to-peer.
- The Internet Advertising Bureau (IAB),- the leading voice of the online advertising industry, today announced its next wave of voluntary guidelines for seven new ad units; two vertical units and five large rectangular units. The new voluntary guidelines for Interactive Marketing Units (IMUs) join the roster of recommended guidelines that the IAB already has in place for banners.
- Top 10 Ideavirus Tips- Seth Godin, author of Unleashing the Ideavirus, shares his insight into how to make your ideas spread. Creativity, persistence and identifying your best customers are key.
- Trendek és kampányok 2000- Két remek összefoglaló írás az elmúlt év online marketing fejleményeiről Michael Tchong népszerű hírleveléből, az Iconocastból.
- Viral marketing effective for B2C- Viral marketing requires careful targeting of audiences, opinion leaders, websites and naturally aggregated groups, says Forrester. The word-of-mouth advertising technique has little use in B2B marketing, but can be highly effective for consumer products.
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